0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In this project, an attempt has been made to ascertained the level of satisfaction .of customers as regards banking services in Nigeria. It highlights the banks marketing strategies. The satisfaction level of the customers has been measured and the varieties of new services which influence the satisfaction  level of the customers have been  analyzed, the level of customer services and satisfaction has been determined with the varieties of services provided by the banks in Nigeria.  The study adopted a survey research design and with the aid of convenient sampling techniques, thirty-six (36) participants who are staff in First Bank of Nigeria Plc  was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of Thirty (30) responses were received and validated for the study. Data was analyzed using simple percentage as well as frequencies and table. Hypothesis test was conducted using Pearson Correlation and Regression statistical tool (SPSS v.2.3). Findings from the study revealed that service quality is an excellent technique for enhancing customers’ satisfaction level and loyalty to the organization in today’s competitive environment. Findings indicate that service quality and all its dimensions such as tangibles, reliability, assurance and empathy have significant and positive association with satisfaction and loyalty of customers towards their respective financial service providing organizations.The study therefore recommends that financial institutions must adopt a win-win service quality strategy through which they provide value to the customer and customer remains loyal to the organization.




FIND OTHER RELATED TOPICS


Related Project Materials

THE ROLES OF THE CENTRAL BANK IN STABILIZING A DEPRESSED ECONOMY

ABSTRACT

This study on the role of Central Bank in stabilizing a depressed economy was designed with the objectives of a...

Read more
SUBJECT COMBINATION/CHOICES AND OCCUPATIONAL RELEVANCE

Background of the Study

In any contemporary society, the heart of the long process of preparing young p...

Read more
A CRITICAL REVIEW OF TOTAL QUALITY MANAGEMENT AND IMPACT ON CUSTOMER RETENTION AND SATISFACTION

BACKGROUND TO THE STUDY

Total quality management is a company-wide management concept that focuses on continually improv...

Read more
THE ROLE OF FINANCIAL ANALYSIS IN MANAGEMENT CONTROL

EXCERPT FROM THE STUDY

Management control is a process in which organization strives to achieve the planned or desired r...

Read more
EXAMINING SMALL SCALE BUSINESSES AND THE PROSPECTS AND CHALLENGES OF SETTING THEM UP

 ABSTRACT

This work is a review of the problems and prospects of setting up small-scale business...

Read more
THE ROLE THE OFFICE MANAGER IN ENSUING AN EFFECTIVE DECISION MAKING PROCESS IN THE MODERN OFFICE

ABSTRACT

Office management has identifiedone of what companies require to dominate in an industry. Past studies have dea...

Read more
THE IMPACT OF PRODUCT INNOVATION ON SALES GROWTH

THE IMPACT OF PRODUCT INNOVATION ON SALES GROWTH

This research assesses the impact of...

Read more
ECONOMIC ASSESSMENT OF SOME MEHTODS ADOTPED IN YOGHURT PRODUCTION

Abstract

Yoghurt is a smooth, viscous get and nutty flavoured dairy product resulting from the acidification of milk by fermentation. Thi...

Read more
PHARMACOGNOSTIC AND ANTIBACTERIAL STUDIES OF ACACIA SIEBERIANA VAR WOODII (FABACEAE) STEM BARK

ABSTRACT

Acacia sieberiana var. Woodii (Fabaceae) is traditionally used as a remedy for stomach aches and ulcers among some localities in...

Read more
ANALYSIS OF PETROLEUM POLLUTION ON SERUM TRACE ELEMENT LEVEL, OXIDATIVE STATUS, AND BIOCHEMICAL INDICES IN THE RESIDENTS OF AN OIL HOST COMMUNITY (UGBEGUNGUN) IN DELTA STATE, NIGERIA

ABSTRACT

Activities of crude oil refining disrupt natural ecosystems which expose residents to environmental pollution, and consequently...

Read more
Share this page with your friends




whatsapp