ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In this project, an attempt has been made to ascertained the level of satisfaction .of customers as regards banking services in Nigeria. It highlights the banks marketing strategies. The satisfaction level of the customers has been measured and the varieties of new services which influence the satisfaction level of the customers have been analyzed, the level of customer services and satisfaction has been determined with the varieties of services provided by the banks in Nigeria. The study adopted a survey research design and with the aid of convenient sampling techniques, thirty-six (36) participants who are staff in First Bank of Nigeria Plc was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of Thirty (30) responses were received and validated for the study. Data was analyzed using simple percentage as well as frequencies and table. Hypothesis test was conducted using Pearson Correlation and Regression statistical tool (SPSS v.2.3). Findings from the study revealed that service quality is an excellent technique for enhancing customers’ satisfaction level and loyalty to the organization in today’s competitive environment. Findings indicate that service quality and all its dimensions such as tangibles, reliability, assurance and empathy have significant and positive association with satisfaction and loyalty of customers towards their respective financial service providing organizations.The study therefore recommends that financial institutions must adopt a win-win service quality strategy through which they provide value to the customer and customer remains loyal to the organization.
ABSTRACT
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ABSTRACT
Lagos State being a commercial centre of Nigeria and West Africa is faced with the challenge of rapid developme...
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This study investigated the relationship between volatility in the United States economy and c...
ABSTRACT
In order to determine the microbial quality of fruits and vegetables sold in YolaJimeta markets and the efficacy of vinegar in d...
BACKGROUND OF THE STUDY
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ABSTRACT
This project study is focused on the design and development of security package for the Access...
BACKGROUND OF THE STUDY
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Abstract
Nigeria is one of the Countries in Africa that loses billions of dollars yearly because of co...
ABSTRACT
The aim of the study is to determine the knowledge, attitude and practices of nurses regarding infection preven...